Project Overview for Brownie Point:
Brownie Point, a beloved local brownie bakery, offers a delectable range of brownies for orders and showcases them on Instagram. This project focused on enhancing their brand, celebrating their brownie expertise, and expanding their online presence.
Creative Brief:
The creative brief laid the foundation for this project, aiming to improve Brownie Point's online presence and effectively communicate the allure of their brownies.
Design Concept:
The concept emphasized the geometric beauty of their brownies, represented through holographic colors with accents of purple, light pink, and blues. This contemporary approach mirrored the sweetness of their creations.
Logo Design:
The logo was simple yet elegant, combining typographic excellence with playful geometric brownie lines, reflecting the core essence of the brand.
Branding Elements:
The branding elements, including packaging, labels, and social media posts, maintained the holographic color scheme and geometric lines, ensuring a consistent visual identity that resonated with the delight of indulgence.
Instagram Visual Post - Girl Eating Chocolate Lineart:
This post embodies Brownie Point's brand essence. Against the holographic backdrop, a girl relishes a chocolate delight. The geometric lines from the logo create a seamless connection with the brand's brownie theme, mirroring their delightful world.
Instagram Visual Post - Brownie Lineart:
This post captures the essence of Brownie Point's brand with a sleek brownie lineart against the holographic background from the logo. It's a visual representation of the delightful world of Brownie Point, perfectly reflecting their brand essence.
Instagram Visual Post -
'Sorry What I Said While I Was Hungry':
This post playfully captures the universal experience of being hungry. The holographic background from the logo adds a touch of delight and modernity, resonating with Brownie Point's brand essence. It's a relatable and fun visual that perfectly complements the brand's personality.
Instagram Visual Post - Brownie Point Coffee:
In this post, the rich aroma of Brownie Point's coffee is the star. Against the holographic backdrop from the logo, it celebrates the delightful harmony between brownies and a perfect cup of coffee. The holographic design underscores the brand's modern and delightful essence, creating a visually appealing and enticing composition.
Brownie Point Business Card:
Brownie Point's business card is an elegant representation of the brand's modern and delightful charm. It visually conveys the harmonious connection between design and indulgence.
Brownie Point Packaging:
The Brownie Point packaging is a delightful blend of modernity and elegance. Embracing the holographic background from the logo, it embodies the brand's essence. This packaging visually conveys the brand's commitment to delivering indulgence and aesthetics in every delectable brownie, making it a truly irresistible and memorable experience.
Brownie Point T-Shirts:
Brownie Point t-shirts are a stylish expression of the brand's modern charm. Adorned with the holographic design from the logo, they encapsulate the essence of the brand.
These t-shirts visually echo the brand's commitment to delivering both style and the delightful sweetness of their brownies, making them a fashionable and flavorful addition to any wardrobe.
Brownie Point Neon Sign:
The neon purple sign at Brownie Point is a vibrant and eye-catching addition to their brand identity. The sign is a beacon of indulgence, which represents the brand's modern charm. It adds a pop of color and excitement to their storefront, inviting everyone to experience the delightful world of Brownie Point.
Results and Impact:
The Brownie Point project yielded delightful results with a significant impact. The rebranding, introduction of new merchandise, and creative Instagram posts successfully expanded the brand's online presence and customer engagement. Brownie Point's delightful brownies and merchandise like t-shirts and business cards became even more appealing. Positive feedback and increased social media activity validated the project's success.
Challenges and Solutions:
Challenges included enhancing the brand's online presence and creatively capturing the essence of their brownies. These challenges were met with solutions that leveraged interactive social media posts and appealing merchandise. The holographic design and geometric brownie lines were creatively incorporated to ensure a strong and consistent visual identity.
Overall Conclusion:
In conclusion, the Brownie Point project has been a sweet success. The rebranding and merchandise offerings celebrated the brand's modernity and charm. Challenges were addressed with creativity and finesse, and the brand's online presence was significantly amplified. It has been a pleasure to collaborate with Brownie Point, turning their brownies into more than just desserts - into a brand that's both delightful and memorable.